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Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries.

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The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective. Media and Telecommunications Economics I. Media and Telecommunications Economics II.

Media, Telecommunications, and Business Strategy by Richard A. Gershon, Hardcover | Barnes & Noble®

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Media Management and Strategic Planning 3. Broadcast Television 4. Cable Television 5. The Transnational Media Corporation 6. Telephony 8. Mobile Telephone and Wireless Communication 9.


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Innovation and Technology Management Duplicate citations. The following articles are merged in Scholar. Their combined citations are counted only for the first article. Merged citations. This "Cited by" count includes citations to the following articles in Scholar.

Technology, Media & Telecommunications

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Verified email at wmich. Articles Cited by. The Journal of Media Economics 13 2 , , Annals of the International Communication Association 24 1 , ,